Your Complete Guide on Projection Mapping Companies Solutions for Promotional Goals

Customer experience is the ultimate key for any companies to win tight competition regardless of their market sectors. Projection mapping companies will assist providing unforgettable customer experience for brands across marketing campaign themes.

As suggested by the name, projection mapping companies work on making video mapping. It projects onto fixed textures contents about brands while blending aesthetic, technology, and commercial elements. Video mapping is well-known for its instant ability to draw massive crowd. The audiences will later be immersed in the projection, leaving the site with long-lasting memory about the content and the brand.

What are projection mapping companies?

Projection mapping companies are those that apply 3D video projection technique to combine light and colour. The method will later work on projecting virtual pictures to a medium regardless of its shape.

This innovation works well in solid or uneven surfaces, like industry location, public facility, and city landmark. The firms will add motion graphic, visual effect, and other creative visualization means into a video mapping. As a result, the place will turn into something magical and memorable.

In every video mapping, projection mapping companies will mix aspects, such as colour, texture, and shape. A video mapping may take forms in white screen or complex surfaces, like stage, building, or objects within a room.

Why should you use video mapping projection?

Video mapping projection is a visual entertainment mode that’s full of colour without limit thus enables it to deliver a wow effect at once. Once projected, viewers from all distances will be able to enjoy the magnificent content while be engaged into it. While that’s quite sufficient to land a good, first impression, brands should dig deeper into what commercial goals that will come into play.

1. Raising brand awareness instantly and quickly

Implementing video mapping successfully will land exceptional brand impression to audiences. Given the multimedia content, the hype is real and long-lasting, making the brand sticks longer on the viewers’ minds. Brand awareness is such a key for introducing certain brand then helping the promotion and sales.

2. Providing immersive experiences

Projection mapping companies will work on involving audiences into the content. This method allows for dynamic attribute, making the brand embracing the viewers into the content. Indeed, video mapping elevates digital marketing strategies because it provides immersive experiences.

3. Cost-efficiency

In spite of the complex media format, video mapping actually allows you saving budget. You don’t need to allocate budget for renting a giant screen and decorating a certain area. Any areas, regardless of the size and surface, will be up for showing video mappings. Simply mention your business needs and budget to the video mapping firm for adjusting the cost and the technique.

Projection mapping companies stand ready to create video mappings that will help you reaching business goals for various sectors, such as in the following:

• Marketing
• Advertising
• Event
• Live concert
• Theatre
• Game
• Computing
• Decoration, and more.

How does projection mapping evolve?

Projection mapping has existed since the 20th century. It was firstly introduced by Josep Svoboda, a scenario writer from the Czech Republic. He showed Lanterna Magika at the 58th expo at the Brussels World Fair in 1958.

Lanterna Magika was a live performance that consisted of singers, dancers, and musicians with film clips that were projected onto its backdrop. Günther Schneider-Siemssen, a location designer from Germany, formulated the term as “creating with light”. He used Pani projector to form a big-scale projection for opera. By the end of 1960s, audiences referred projection mapping as “Madame Leota effect” based on its technique use on Disney’s Haunted Mansion.

Disneyland first used projection effect in 1969 when it opened Haunted Mansion’s attraction. The singers’ faces were documented on 16mm films and were projected up to their waists. This method made them looking like animations.

Another example is Magical Mystery Tour, a film TV in 1967. The film showed Blue Jay Way scenes that saw pictures were projected onto George Harrison, including the cat’s face and the man’s body with his head. On his chest, it said “Magical Mystical Boy”.

In 1980, artist Micheal Naimark made a film about the interactions between people and the objects in the living room then projected it onto the room. This produced illusions that showed as if the people were interacting with the objects in the real world.

In 1984, Broadway’s original production by Stephen Sondheim called Sunday in the Park with George was known as the first use of projection mapping in musical or drama shows in Broadway. The production itself was written and directed by James LaPine.

At the end of 1990s, University of North Carolina studied projection mapping under the leadership of Ramesh Raskah. Until 2001, more artists used projection mapping in their works. Groups, such as Microsoft, have begun experimenting this innovation as an advanced technology tool.

What are the key elements in a video mapping?

Generally, projection mapping companies utilize the following elements to make a video mapping.

1. Projector

A video mapping will use strong laser projectors with brightness starts from 20K to 75K lumens. The visuals will have 4K qualities with sharp contrasts and amazing colours. Each projector will be equipped with diverse lens for attaining various projection distance scenarios.

2. Image processing

The second aspect is image processing that will produce real-time processing without compression and with the lowest latency. Image processing is able to mix and bend without pressure because of its automatic alignment technology. Besides, it contains an innovative platform with a set of developing features.

Read also: Six Service Types from Augmented Reality Companies to Boast Business Growths

3. Hardware

Projection mapping companies usually have various hardware types, like high-resolution projectors for conveying maximum qualities, PC or tools for software operation, and various supporting hardware tools.

4. Software

There are two software types; one is for visual content and the other is for audio-visual content.

5. Audio-visual content

Each video mapping at the end will fascinate audiences with the content. It will normally take forms in audio and visual that should successfully evoke emotions from the viewers and indulge them with the stories.

6. Area

This refers to the part that will receive the content of the video mapping. In another word, this means the place that will allow the audiences viewing the content. Diverse areas are up for viewing, such as wall and water.

How will projection mapping companies work?

Projection mapping companies will undergo the following five steps:

1. Selecting the location

A projection mapping firm will choose location and surface that will accommodate for proper video mapping showing. The surface will play very vital role to make a projection coming into life. Many tend to select surfaces, such as stage, building, or any transparent backdrops.

2. Planning the lighting

Projection mapping software will be needed to measure the brightness level, pixel density, and shadow. It will also accommodate for making the metric for the projection.

3. Developing the content

Next, create a template design for your projection and bring it into life hence it will create the real version for the visual story.

4. Composing the physics

After completing the projection, the companies will arrange the physical components. Seek the location then use line network to ensure the projection is clean and smooth.

5. Finalizing the project

Recheck the content and the projection so as both follow the line network. Afterward, test the projection to make sure it is all good before the show time. When necessary, make changes in this stage.

What are the examples of video mapping projects?

Enjoy the following incredible video mapping examples that may inspire your brands.

1. Interconnection

This video mapping shows that a very complex architecture is up for being turned as a video mapping surface. The Parliamentary Palace of Bucharest was made into a room that explores “all connectedness between micro and macro, internal and external realms.”

2. Box

In this video, robotics firm Bot & Dolly explored “the synthesis of the real and digital worlds through projection mapping onto the moving surface”. The brief show consisted of five parts and revealed how video mapping is able to push past aesthetic limitations.

3. Vans

This creative video shows how a certain surface was especially made for projecting visuals thus allowing the brand coming into life during the show. This poses as a brilliant example for drawing new visitors coming to your event.

How should you select projection mapping companies?

To wisely select, please consider the following tips. First, examine the project portfolios of the projection mapping companies that you wish to work with. When necessary, gather comments from their previous clients and ask for their opinions. Check the technical aspects for considerations, such as qualities of visual resolution and brightness level. Colour accuracy and ability of projection mapping also require special examinations.

From each of the portfolios, see about the content and the narration. The two reflect brainstorming qualities between the companies and the previous clients. You can also sense creativity level of the companies.

As we are concluding this article, we, MonsterAR, is offering you appropriate approaches that will enable you meeting commercial goals using video mapping method. Our video mapping for CNI event should give you example for our quality for this sector. For further information and business consultancy, don’t hesitate to reach us via this website.

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